Vilebrequin Makes a Splash

Just in time for post-holiday getaways, St. Tropez-born swim-based brand Vilebrequin opens for business at River Oaks District. The new 600 square-foot shop carries the full line for men, women, and children along with Limited Editions and special collectors styles. Highlights to look out for: photo-print trunks by artist Massimo Vitali, ultra-deluxe pixelated flower embroidery, bunches of swimming turtles, even some unexpected downhill skiing penguins perfect for après ski Aspen style hot-tubbing.

Vilebrequin might be best known for “The Moorea,” a perfectly cut swim trunk that hits mid-thigh that is neither too tight or loose, too long or short. Constantly evolving color and print variations offer something for every taste and water filled occasion. Optional slimmer cuts, longer lengths, and surfer board shorts provide all body types different flattering styles to try on. For Vilebrequin women; matching bikinis, one-piece swimsuits, and surf shorts pair up with complimentary resort wear and accessories equally on par with the men’s collection. Sized down swimsuits for boys and girls give the kids option to match the grown-ups with coordinating styles just like mom and dad. 

Inspired by the brand history in the Mediterranean, the stores interior immediately conjures thoughts of the South of France, international jet-setting, and tropical beaches. With Vilebrequin now open in Houston, shopping for swimwear year round is finally incredibly easy. A quick stop by River Oaks District will have you all set for beach and pool fun whenever you need it, ready to help you dive right in.

Stacie Ellis