Eres is the story of a revolution that started in 1968. The process of this revolution has resulted in cult products: fashion and luxury essentials. By drawing inspiration from women’s lives, their needs, their daily activities and their desires, Irène Leroux, the founder, has gained widespread acknowledgment. Eres’ unique approach led to a new philosophy - the Art of the Body - the portrayal of a complete femininity and a contemporary sensuality.
In 1996, Eres became part of the Chanel group. The brand branched out two years later into lingerie, and revolutionized once more this very competitive market. Modeled on the same culture and principles as the swimwear, the lingerie style also fulfilled the needs of many women.